About Us

New Aspirations Counseling & Consulting

Welcome — we’re glad you’re here. New Aspirations Counseling and Consulting is a private practice committed to compassionate, evidence-based mental health care and practical consulting services. Founded in Westland, Michigan in 2017, we’ve grown from a local practice serving southeastern Michigan into a multi-jurisdictional provider offering accessible care across state lines.

Our story

2017: Practice opened in Westland, Michigan, serving clients across southeastern Michigan.
April 2020: Responding to client needs and changing circumstances, we transitioned primarily to virtual services to maintain continuity of care and increase access.
Expansion: We expanded services into Maryland and, as of 2024, are licensed to serve the District of Columbia.
Today: We are licensed to provide services in Michigan, Maryland, and Washington, D.C., offering flexible telehealth options and in-person care when available.

Our mission

Our mission To empower individuals, couples, and families to build healthier, more fulfilling lives through compassionate therapy, practical tools, and culturally responsive care. We help clients set goals, develop coping skills, and create sustainable change.

What We Offer

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Individual counseling (adolescents and adults)
Couples and family therapy
Anxiety, depression, trauma-informed care
Life transitions, career and academic stress support
Consultation services for organizations and community groups
Telehealth services to increase access across Michigan, Maryland, and D.C..

Our approach

Our approach We combine evidence-based therapies with a collaborative, client-centered style. Each treatment plan is tailored to the individual’s needs, strengths, and goals. We emphasize cultural humility, confidentiality, and measurable progress.

Why choose us

Experienced clinicians with specialized training
Continuity of care through secure telehealth platforms
Licensure across multiple jurisdictions for broader access
Practical, goal-oriented treatment with empathy and respect

Get in touch We welcome inquiries about services, referrals, and consultations. Visit our Contact page or call/email to schedule a consultation and learn how New Aspirations Counseling and Consulting can support your next step.

— New Aspirations Counseling and Consulting.

Keith D. Jones, LCSW-C

CEO/Clinical Director

Keith D. Jones, LCSW-C, is a licensed clinical social worker with extensive experience across diverse mental health settings. He earned his Master of Social Work degree in 2013 and became fully licensed in 2017. Mr. Jones has worked in a wide range of mental healthcare environments, including government agencies, hospitals, jails, prisons, and private practice. His varied professional background reflects a strong commitment to serving individuals with complex mental health needs across both public and private systems of care.